In Antwerp and Amsterdam, two creative minds have spent years working for big labels. Their days are filled with perfecting yet another beige trench coat and signing off on one more safe pastel collection. The fashion world calls it “minimalism.” They call it “sleeping pills in clothing form.”

​

By day, they play along. Smile, nod, design what sells. But by night? That’s when the rebellion begins. No soulless catwalks, no campaigns with empty slogans. They decided: enough beige — it’s time for voodoo. So they bought a forgotten little label, not to play the game, but to flip the board.

​

The result? Generation Voodoo. A brand where rules get shredded and trends go up in flames (figuratively, of course — we keep it sustainable). While the industry obsesses over core collections and safe colors, they throw pieces into the mix that actually make you feel something. Bold. Raw. Uncomfortable, maybe.

​

They stay anonymous — after all, by day they still have to say “yes” to their boss who thinks beige is “making a comeback.” But behind the scenes, they’re preparing a revolution. Against the dull. Against the normal. Against everything you’ve already seen a thousand times on Instagram.

​

Generation Voodoo isn’t just a brand. It’s a fashion exorcism.